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Pricing subject to change at any time. Roger A. Kerin is the Harold C. Professor Kerin holds a B. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing.
He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science. Steven W. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs.
His teaching interests include principles of marketing, marketing research, and marketing planning. Hartley's research has appeared in many leading marketing publications.
He is an active consultant to several prominent U. Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access. Learn more about Inclusive Access here.
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