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Showing Slide 1 of 3. New New New. Seller Pre-owned Pre-owned Pre-owned. Free shipping Free shipping Free shipping. Initially, Schaper hand-carved each game himself. Then, in an innovative move he started manufacturing his games in plastic at a time when plastic toys were just emerging in the market. HIs first shipment flew off the shelves. By , more than 1. For a time Schaper toys was one of the largest toy manufacturers in the nation.
Like with toys, Schaper also took an innovative approach to marketing. He was one of the first to make a televised advertisement for a toy. Cootie has long enjoyed status as a cultural icon. Like Loading Related Articles. I DO want it! I had a similar smaller toy called drive me crazy Loading I was wrong, it was called drive yourself crazy. There is one on ebay right now. By Christmas, the store had sold over 5, games. Three years later, when equipment was added to replace some manual functions, over 1,, Cooties were sold.
By then, Cootie was one of the first games to be made in a plastic mold—a significant innovation. He did, however, take advantage of the new medium of television to successfully advertise his products in addition to newspapers and magazines. By , the company had employees, and in the company expanded its headquarters in Golden Valley. In , the company became publicly owned when stock was sold to the public. At peak times, there were employees with a weekly toy production of , The entry for included the Cootie game along with the Slinky and Scrabble which were not Schaper products.
Feyder, Susan. Free Library. Hopfensperger, Jean. McCarty, Pat. Podesta, Jane Sims. Roberts, Kate, and Adam Scher. Paul: Minnesota Historical Society Press, Paul Description: Advertisements, photographs, price lists, newspaper clippings, a "Cootie" history, and miscellaneous material relating to this Minnesota manufacturer of the popular Cootie game. Wascoe Jr. Wickland, John A. Walsh, Tim. It becomes a division of Kusan, Inc.
Schaper uses giant electrified Cooties to introduce the game to the toy industry at a New York toy fair. Schaper Manufacturing moves to a new location on Ottawa Avenue in Golden Valley that will house administrative, manufacturing, and sales offices.
The game durability improves when assembly and manufacturing methods are changed.
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